Exercise Aids.

There are many ways to help you lose weight. Going to the gym, getting a pet or getting exercise equipment.

People that purchase exercise equipment have the will and money to lose weight, but not the determination. within a month most people would stop using the equipment that they purchased and fall back into their old routine.

Another form of exercise aid is exercise videos. these videos offered a cost effective solution to people that cant afford to go to a gym due to time or money. but these videos can gather dust faster than the exercise equipment you bought at 3AM.

Using television sells equipment and can serve as equipment as well. Decades ago people started capitalizing in selling exercise videos.

One of the first major successes was Judi Sheppard Misset with her Jazzercise aerobic dance routines.

Everyone knows who Richard Simmons is.

Richard is everywhere on television and he is widely known as an American fitness personality. He is famous for his Sweatin' to the Oldies line of exercise videos and DVDs.

Check out this example of one of his workout videos

Billy Blanks and Tae Bo popularized cardio-boxing. He mixed martial arts and self defense technics into his workout routines. I believe this was a great success to reel in the male audience into exercise videos.